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      Inbound Marketing SLC in Salt Lake City


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      February 27, 2014

      Thursday   9:00 AM - 11:00 AM

      4600 South Redwood Road
      Salt Lake City, Utah 84123

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      EVENT DETAILS
      Inbound Marketing SLC


      Inbound Marketing SLC: Thursday, February 27th 9-11am (MST)


      Inbound Marketing SLC will feature leading inbound marketers sharing their tricks of the trade. Learn and network with other business professionals interested in growing sales through inbound marketing.

       

       

      Getting Started With Inbound Marketing - Nick Salvatoriello


      Instead of the old outbound marketing methods of buying ads, buying email lists and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product where they naturally want to be. By aligning the content you publish with your customers’ interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. Nick Salvatoriello, an Inbound Marketing Professor at HubSpot, will help guide you down the inbound marketing path.

       

       

      How to Win Big With Online Video Marketing - Abe Niederhauser


      Abe Niederhauser has been a key player in Orabrush’s meteoric rise. He will explain how the company has taken a data-driven approach to developing highly effective YouTube campaigns. Orabrush's YouTube channel has more than 42 million views and nearly 200,000 subscribers.


       

      Telling Your Story With Snackable Content - Owen Fuller


      Storytelling isn’t just for J.K. Rowling and Walt Disney. Whether your company is B2B or B2C, you can increase sales by defining your brand story. Owen Fuller, owner and president of Fit Marketing, will teach you how to create, curate and cultivate your content so that you share your story in a consistent and compelling way. He will share best practices on how to tell your story on the right platforms at the right time.



      Fire Your SEO Agency And Grow Your Search Traffic - Dave Bascom


      You might not expect the founder and former CEO of SEO.com to tell you to fire your SEO agency, but that’s exactly what he’s going to do. Dave says most SEO companies are focusing on the wrong things and haven’t adapted to the way Google works in 2014. Dave will teach you how to be smart about optimizing your site to grow your traffic and sales from search.


       

      About the speakers

      Nick Salvatoriello: Prior to becoming an Inbound Marketing Professor, Nick spent two years as a Senior Inbound Marketing Consultant for HubSpot where he advised people about how to use HubSpot’s online marketing tools to increase sales. He has been using social media for personal and professional purposes for his entire conscious life, starting and promoting a successful DJ business at the age of 16.

       

       

       

      Abe Niederhauser: As marketing manager at Orabrush, Abe oversees the company’s multi-million dollar online advertising business. With a background in economics and statistics, Abe takes a data-driven approach to find the key insights that will help Orabrush’s marketing efforts. Abe’s expertise using Google AdWords has landed him face-to-face meetings at Google headquarters.

       

       

       

      Owen Fuller: Owen Fuller founded Fit Marketing in 2009 at his kitchen table. Since then, Fit has grown by over 100% every year. Owen believes that people matter most, and he leads Fit with a simple focus on relationships and results. Owen loves hearing great stories, and as a Czech-speaking Alaskan who is the youngest in a family of ten boys and one girl, he has a few good stories of his own. Together with the entire Fit team, Owen's aim is nothing short of changing the world.

       


       

      Dave Bascom: Dave is the CEO of Fit Marketing. Dave has been doing inbound marketing since the pre-Google days, helping top companies like Dell, Volkswagen and Mrs. Field’s get found online. Dave was a pioneer in the search marketing field in Utah, leading the marketing teams at SEO.com, KSL Local, Big Start, and Utah.com.

       

       


      Here’s what people said about the previous 

      Inbound Marketing SLC event:


      “Great speakers!”

       

      “The event offered diversity in content,

      engaging and interesting.”

       

      “Fun and highly informative; the very latest in 

      marketing know-how.”

       

      “I was very impressed with the content of the

      presentations and found them to be exactly what I 

      wanted to hear and needed to hear.”

       

      “Energetic and informative seminar.

      Very motivating.”

       

       

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      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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